Make Poverty History

Two weeks ago I heard about the 'Make Poverty History' Campaign aimed at the G8 Summit in Edinburgh. But yesterday, it became real, when two emerging entrepreneurs who live in poverty-stricken communities came into the office, and presented a small gift after we helped them finish an international ceramics order on time. I was thinking the whole week about the macro-plan of relieving debt, increasing trade justice and more aid in Africa. For Linda and Thembisa, increased fair trade made all the difference and I have seen the evidence that their poverty is becoming part of history. Why? Because there are companies like THE BODY SHOP INTERNATIONAL that takes trade justice seriously and practice it in real ways, to change peoples lives. It was good to see it happening...